This is an exciting and important department as we open Chapters across the country and internationally. Learn how to conduct an effective email marketing program starting with strategic market research on targeted STEM and other schools across the country and the world. This strategic market research of prospect schools is segmented into the personas of elementary, middle, high school and colleges/universities educators, students and parents. Then be involved in specialized market research where you will do in depth research on given schools and educators. And finally you will be involved in outreach to these schools with email writing and sequencing on a personalized basis with the state of the art engagement software, OutreachIO (https://www.g2.com/products/outreach/reviews). You will learn about the very detailed analytics that we employ to quantify our success and to make modifications based upon our constantly tracked analytics on our efforts. Strategic Market Research, Specialized Research and Outreach are the lifeblood of our company as we build lasting relationships with over 100,000 schools in the US alone, to say nothing of our international efforts. We believe that what we are doing is of great value and importance to students of all ages and socio-economic backgrounds and to the future of our country and the world. You will learn to market with empathy, to focus on the issues of students, parents and educators and to target specific personas for greatest effectiveness in improving their educational and career experiences. These are life long skills which will serve you well throughout your future endeavors.
SKILLS REQUIRED: Experience in all aspects of Google Drive, including Google Sheets and Docs, as well as creating and organizing Google Drive. Search Engine Keyword proficiency is a plus in obtaining relevant and important contact information for future prospects. Utilizing proper time management and organization is key. Proficiency in Outreach is a plus. The ability to think strategically and strong written communication skills are a plus. Driven in terms of research and collaborating well with others.