Email Marketing Associate

Combine your copywriting, marketing, and community engagement skills to initially write for and manage The Generation's substack newsletter.

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TYPE
Part-Time
HOURS
7/week

Job Description

The Generation is looking for a talented Email Marketing Associate to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email Marketing Associate, your role is to reach customers through email campaigns and inform them about new products and events.

Ultimately, you should be able to promote our brand and ensure our students stay in touch with our platform updates and new opportunities.

Responsibilities

  • Boost platform retention by crafting newsletters that drive engagement back towards the website
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Organize submission forms for paid features and sponsorships on the newsletter

Desirable Qualities

  • Passionate about educational equity
  • Knowledge of SEO/SEM, Substack, Notion and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines

Team & Work Environment

As an Email Marketing Associate, you will work closely with our CMO, Content Team, PR & Comms Director and other officers to maximize our impact.

Team Meetings

You and the other team members can meet regularly depending on project needs.

Bi-weekly "All Hands" Meetings on Kumospace.

We usually open with a quick strategy & reporting based-agenda and then use this time to work collaboratively and bond.

Quarterly 1:1 Checkins

Meet with Lia (the CMO) and our CEO for 1:1 checkins. These will alternate between the two. Agenda includes feedback questions as well as room to pitch your ideas or report on the product directly.

Weekly Standup - Marketing

Meet with the rest of the marketing division on a regular basis.

Requirements

1) The Generation is student-led (all team members are under the age of 25 - Gen Z Cuttoff) so while there is no maximum age, our mission is to empower young students. No technical minimum age, skillset is all that matters.

2) Because of the volunteer status of every role at The Generation, you are not required to live in the US however you must reside in the time zone constraints.

Eligible Time Zones: Any within 3 hours of EST (GTM-5).

  • PST (GMT-8) to DST (GMT-2)

Non-Ideal Time Zone Policy: Applicants from non-eligible time zones are only eligible for the associate roles.

Job Benefits

1) Strengthen your understanding with digital marketing and exercise core skills in:

  • content strategy and execution
  • audience retention & engagement
  • copywriting
  • SEO, SEM, Google Analytis
  • agile maintenance
  • communication
  • leadership

2) Earn service hours for your work and enjoy press mentions during PR campaigns.

3) Flexible work hours and high number of days off.

4) LinkedIn Endorsements and Recommendation

5) Bring value to underprivileged schools and students in NYC

6) Work closely with the CMO and CEO and shape the future of The Generation.

Application Tips

  • prepare a personal elevator pitch
  • customize your resume to the role
  • prepare questions to demonstrate research & interest in the role
  • come with ideas to improve The Generation's existing newsletter as well as content ideas
Apply Now
The Generation | Logo
Email Marketing Associate
The Generation

Combine your copywriting, marketing, and community engagement skills to initially write for and manage The Generation's substack newsletter.

Apply Now